Identifying some of the inequality perpetuated in the industry and how to fix it.

Photo by MARK ADRIANE on Unsplash

In the last month we have seen a barrage of articles, comments, and critiques on the Rachel Hollis’s 4 April post. She is an “ inspirational” speaker in the wellness space, who built a million dollar life-style brand; and authored a book “Girl, Wash Your Face”. She uses her brand to teach women to garnish the power within to change their external lives.

Her video on 4 April was a response to someone calling her out for having privilege. …

A letter to the President from one disappointed Black American college educated voter

Photo by René DeAnda on Unsplash

At this past Tuesday’s townhall, President Joe Biden discussed his policies and plans for a number of pressing issues that he inherited. He took questions from the Milwaukee, WI audience on: racial justice, COVID response, white supremacy, and the student loan debt crisis. For the most part, I supported his empathetic answers to some hard hitting questions across all subjects; particularly his views regarding racial inequality. I appreciated his affirmation and acknowledgement that there is racial disparity in our country, that seeps far beyond the justice system. He said that he thought, given the social climate, now was the time…

The active journey to release complacency and complicity to self harm

Photo by Emiliano Vittoriosi on Unsplash

If I had one thing to say about the last five years, and the various spiritual awakenings that I have endured, the various panic attacks, and moments where I have given up. If I were to talk about the moments I bowed out of reality, and asked God to take me away from this “horrid place”, called Earth. If I were to sum up the pain, the realisations of past traumas, how people I held near and dear, did nothing but look me in the face, to hurt me…

Tips for helping founders communicate their brand content to their customers in both markets.


Creating engaging content in a foreign language is one thing as a content creator, especially when you are not native to that language. But, recreating content in your own language, whilst trying to engage with a market culture different to its original, is another. This can be particularly challenging when you are creating content for cultures that speak and relate to their customer base, almost like opposites. For clarity, I am speaking about creating content from French, into English, to be appealing and comprehensible to markets that reach beyond the Municipality of France and other French States’ borders, particularly to…

Applying relationship building tools to help early stage startups create and maintain their brand identity

Photo by Kelly Sikkema on Unsplash

Relationships can be a challenge to maintain because they take constant work. It takes time to build trust, value, and devotion. It takes time to truly get to know the other party to where you can almost anticipate what their needs, wants, and desires are. Even then, when you think you know someone, they may surprise you, or they may change and evolve. The same thinking can be applied to building your brand identity. Building a brand takes constant work, especially when you are trying to align your values, mission, and purpose to potential customers’. This can be a complex…

How adopting this concept can create better entrepreneurs

The spirituality, or soul embodiment, of self-compassion is a concept that I am currently trying to grapple with. Particularly, I want to work on cultivating more of it, in order to develop more compassion in my writing for others, as I embark further on this journey of entrepreneurship. After all, being an entrepreneur is, “being an agent for change.” (Russell S. Sobel) It is a person who creates innovative solutions, takes financial and professional risks, to fulfil a lack in the market. And, there is no better way to do that, unless one has an understanding and somewhat emotional connection…

It’s about time for a spiritual awakening

Photo by Shalaka Gamage on Unsplash

The startup space has seemingly been a place where the impossible becomes possible. It is a place seen to drive change, shift paradigms, create innovation, and opportunities to reflect a better tomorrow.

“There is an energy and a soul in a startup….There is something that inspires people to contribute their talent, money, and enthusiasm and fosters a sense of deep connection and mutual purpose.” Ranjay Gulati Harvard Business Review 2019.

That is exactly why I decided to enter the startup space this year. I wanted a space where I could integrate my spiritual awareness. Particularly, my acknowledgement that we have…

An ever evolving journey to living a life in balance

Yo Soy Virgin de la Caridad by Shiloh Sophia McCloud

At the beginning of 2020, as many can probably resonate, this year felt super hopeful! I, back in February, went on this exceptionally spiritual trip to Thailand, to mark my 30th birthday. I knew I was going to be a spiritual healer, develop my social media following, be a yoga teacher, a content creator, writer, create massive impact, and eventually move to Paris, (from London), to live my best life. Little did I know, when COVID happened, the disease would reach London, and the rest of the world, like it had. It had reached Thailand by February, but again I…

Learning to extract lessons from the rubble of one’s life

Photo by Ronaldo de Oliveira on Unsplash

“Up the hill backwards, it’ll be alright.” David Bowie

2016 started this extremely transformative period in my life. I went through a painful breakup at the start, left a city that I had grown very attached to (London), to trek across the world to Sydney, Australia. I just started my first “big girl” job. I went there not knowing anyone or anything really about Australia, except seeing a few Chris Lilly comedies on HBO. (He is a famous Australian comedian, well known for making mock reality TV programs.) I assumed everything. I assumed the culture was going to be similar…

A spiritualist’s opinion piece with a particular look at racism in the US

Created by: u/weltschmerz_illustra

Over the past couple of weeks, I have been deeply saddened and affected by the state of my country. The US is in the midst of two of the most ill-handled crises: Corona Virus and a race war.

After the murder of George Floyd on the 25 May at the hands of the Minneapolis police, the United States spun out of control. Still in a pandemic, that has so far taken the lives of 111,000 people and has spread to 1.94 million United States citizens, racism continues to be the other pandemic that the American people have to grapple with…

Thoughtful Thorough

Content writer, podcast host, & intuitive tarot reader. Creating spiritually aware, human focused content with a focus on diversity & inclusion.

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